Website and brand guidelines

This UK-based company offers competitive solutions for customer requirements through freight auditing, product data, and financial analysis.

ASR needed a website that explained their services in under 10 seconds. They were focused on creating a brand that was simple and easy to use – reflecting their core values by removing the strain for their customers. Part of this process was deciding what to include and what not to include, listing the top five things people needed to know, and deciding which areas could be represented visually over text.

What was involved?

Our designer and marketing representative drew icons to illustrate the different services. We also decided on a pallet that was bright and welcoming and could be used to distinguish the sub-brands. With help from their enthusiastic team, we simplified the web copy without losing the quality or friendliness.

Testimonial:

KDM were excellent to work with – Thanks particularly to Rob and Dan who got us up and running quickly. They listened to our requirements and achieved more than we asked for. This is the starting point for the website. We look forward to working with them again - lots of work to come.

www.asrfreight.com

Web design
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